Our Story
So you’re an agency called ‘Agency’?
Our Story
Our Values
As designers, we are obsessed with real world application, not the realm of theory. This gives us the confidence to embrace and navigate ambiguity.
Innovation can't be achieved in silos. We collaborate even when it's inconvenient or difficult in order to go further and faster to achieve the breakthroughs we seek.
Leading with curiosity and possibility, but always grounded in human-centred truths gathered from rigorous research. It's easier to critique rather than explore the problem and advocate for what could be.
Great work requires honest feedback, but that's not always easy to do. We strive to always lean into difficult conversations with respect, candour and openness.
We are guided by an unwavering conviction to do the right thing and to do it well. We are constantly challenging ourselves and rolling up our sleeves to iterate and improve.
In order to grow, we need to intentionally design the space for perceived limits to expand, enabling the capacity for businesses to act.
We have assembled a team of individuals who are strategic generalists capable of problem-solving across a wide array of briefs, while being excellent in their core disciplines in order to take design from conception to implementation.
We intentionally design bespoke project teams in order to complement our client's existing team's strengths and needs.
Pete Overy
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Managing Director
Soh Lishan
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Research Director
Alistair Norris
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Design Director
Bee Bee Oi
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Managing Director
Charmaine Low
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Interaction Design Lead
Chloe Lam
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Service Design Lead
Joshua Yeo
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Senior Communications Designer
Rica Facundo
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Design Researcher
Gracia Fei
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Interaction Designer
Darren Loo
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Communications Designer
Joel Ong
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Business Designer
Tracy Deluca
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Service Design Director
Annabel Su
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Design Researcher
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